MyMall Event Campaign | Symbol Media Group

Description

MyMall is one of the biggest online retailers in the region. They came to us wishing to organize the marketing campaign around their first real-life event. And if it wasn’t hard enough that they have gotten one of the biggest halls in the capital for the occasion, we had less than a month to come up with a concept, implement it and show real measurable results.

We came up with the idea to present the story of Santa Claus rolling out as a hipster, the elves going out on pub crawling and MyMall was helping to save the holiday. We based our whole online and offline advertising on this story. Our web campaign alone managed to reach 28% of the target market. The average cost of interaction per post was 0.01 BGN as well as the average cost of a video view.

We also made 2 promo videos and a Facebook campaign where the hipster Santa was answering any question the people were asking him.

The final result was an event full of people for less than a month!