Logo ARS | Symbol Media Group

Description

The main idea we wanted to incorporate in the design was for the logo to correspond with the main brand – Aon because we think that Aon is a distinguishable company well known to the market and the potential clients of ARS.

The main colors that our design team used in the logo were red and white. They not only correspond with the brand but also represent leadership, vigor, courage, stability. White is associated with light, goodness, innocence, purity, traits that we find to be of crucial importance for the sector and in order to win the trust of potential clients. It is also considered to be the color of perfection.

From another point of view red is also a color that draws attention to itself and the white enhances and em phasizes this thorough feeling. This makes the brand more recognizable and memorable.